Cognac label

What Your Cognac Label Tells You. And What It Doesn’t.

From XO and Grande Champagne to Lot 75, vintage Cognacs and brut de fût: how much can we really learn from a bottle?

Independent (and sometimes official) Scotch whisky labels can be remarkably informative. Distillation dates, cask numbers, wood types, outturns, bottling strengths… sometimes there is so much information that you almost need a magnifying glass.

Cognac labels can be a rather different experience.

One bottle proudly announces that it is an XO. Another says Hors d’Âge. A third gives us a precise vintage, while another simply says Lot 75. Some mention Grande Champagne, others Fine Champagne. One is bottled at 40%, another at 54%, and both may contain eaux-de-vie that have spent decades in oak.

And somehow we’re supposed to compare them.

The problem isn’t that Cognac labels tell us nothing. They can tell us quite a lot. It’s that what they guarantee, what they suggest and what we assume they mean are three different things.

So let’s decode them.

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